Join a community fundraiser for Lonely Whale

THE OPPORTUNITY

This Plastic Free July, we’re bringing together a community of activists and storytellers to amplify real environmental impact.

From July X–X, Activist Skincare will donate 100% of website sales profits to Lonely Whale.

Help us get the word out!

We're inviting you to...

  • Spread awareness of the fundraiser to support real action this Plastic Free July
  • Join a network of notable creators showing up for our oceans
  • Create impact in exchange for FREE Activist Skincare products

Requirements for Participating

Talking Points for Creating Your Content

  • Activist Skincare is partnering with Lonely Whale for Plastic Free July. 

    Circularity needs clarity. This PFJ, we're pulling back the curtain on reuse, refill, and recycle to demystify circularity and celebrate brands leading the way. 

  • It’s Plastic Free July.

    Fighting for a clean ocean and a better world means caring for mind, body, and spirit in a way that aligns with our values.

  • As consumers, we are bombarded with greenwashing claims left and right, so let's shine a spotlight on circular brands like Activist actually doing it right.

  • 450 million tons of plastic is produced each year. Less than 9% is recycled. Waste is ready to be redefined.

  • The products we use can drive ocean conservation — thank you Activist for going the extra mile to support Lonely Whale's critical conservation work.

Inspiration for Sharing

  •

    Use / re-post our graphics

    Share our post to your IG Story or post fresh using these graphics:

  •

    Tell your own story

    Share a selfie or video about why ocean action matters to you.

  •

    Highlight an urgent issue

    Share about a specific issue Lonely Whale is fighting for and why it matters to you — ideas below!

Background info

What is Lonely Whale?

Lonely Whale is an award-winning ocean non-profit founded in 2015 by Adrian Grenier and Lucy Sumner, which has reached over 4 billion humans and created measurable, persistent impact on ocean health.

Lonely Whale makes ocean conservation and innovation happen, through:

  • shaping culture with global campaigns
  • accelerating ocean solutions by building pathways for adoption
  • convening unlikely allies to mobilize resources

Lonely Whale has led numerous global, high-impact ocean conservation campaigns, like...

  •

    Enabling Seaweed-Based Alternatives to Plastic

    Unwrap the Future, a three-year, $1.2m Tom Ford Innovation Prize  accelerator that enabled seaweed-based packaging startups to scale and achieve adoption by major brands and retailers including Estée Lauder, Dell, StellaMcCartney and others.

    More on Unwrap the Future 

  • Breaking our Addiction to Plastic Straws

    The Strawless Ocean movement, which permanently removes single-use plastic straws from establishments and markets, resulting in the removal of more than 5 billion straws.

    More on the Strawless Ocean Movement 

  • Reducing ocean-bound plastic pollution

    NextWave Plastics, a global network of ocean-bound plastics supply chains, diverting 25,000 metric tons of ocean-bound plastic by the end of 2025.

    More on NextWave Plastics 

Other issues Lonely Whale fights for

  • Advancing upstream solutions to reduce microplastic pollution from fashion
  • Building the first commercially viable whale-safe lobster and crab  supply chains
  • Accelerating the adoption of marine inputs in land based agriculture for a more resilient and regenerative food system

We Want YOU!

You're invited! Please join our community in sharing this and future Collective Care fundraisers. We're honored to be partners in protecting people + planet, together.

Questions?

Email fundraiser@activistskincare.com