Where Actives Meet Advocacy

Welcome to a woman-owned, California-crafted skincare brand that puts ethics and effectiveness first. Our name is ACTIVIST because we're not afraid to highlight the very real connection between taking care of yourself and taking care of the world.

How you treat your face speaks volumes about who you are, so skincare should help you not just look good and feel good — but do goodActivist products are about addressing your skin goals with incredible 'activist' ingredients, indulging your senses with gorgeous colors + smells + textures, business practices that prove conscious capitalism is possible, and re-energizing your drive to fight for all that is good in this world. Skincare can be so powerful.

We believe self care is fuel for activism

Now more than ever, the world needs everyday activists pushing humanity to reach our fullest potential — wellbeing for all earth dwellers.

But activism is draining. It's imperative to replenish our minds, bodies and spirits from the hard work of changing the world, through intentional self care.

Therein lies the link between skincare and activism: facing yourself in the mirror each morning and night gives you a rare moment to check in with yourself and your priorities.

As Jane Goodall said, “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

We believe that holding a bottle of skincare goodness emblazoned with an activist raising her fist can make an impact — if it inspires you to transform your moment of self-care into fuel for the difference you’ll make each day.

Additionally, you can take pride in knowing your dollars spent with Activist are also making a difference, because a minimum 1% of every purchase goes to actual activism work, and every aspect of our business is built around doing good for people and planet. (More on that below.)

ACTIVISM WE SUPPORT

Ethical business practices and sustainability

Running a business means having influence — and we use ours with intention. We pioneered refillable packaging because being "eco-friendly" just isn't enough.

We're also serious about sourcing clean, safe ingredients; ethical manufacturing; working with sustainably-minded suppliers; prioritizing women and people of color when selecting our partners and vendors; and treating our beloved customers like the smart, informed people they are. (No greenwashing or cleanwashing.)

We invite you to dig into our practices and see how we really run things.

MORE ON ETHICS + SUSTAINABILITY

Humble beginnings, small batches and a big dream that's slowly coming true

We're proud to be a truly homegrown operation. Activist began in Allison's kitchen, launched by getting the word out within the eco-conscious community, and continues to grow organically because we walk the walk. So many of our customers find us because their extremely high standards rule out all other options.

Now we're shipping refill after refill to thousands of loyal returning customers who come back, not just for the products, but for the ethos: taking care of ourselves and our planet.

Every product is still handmade in California — crafted in small batches to keep quality high, production ethical, and the experience personal. Thank you for loving that we're small, woman-owned and handmade.

Activist's founder, Allison

Hi, I’m Allison: a lifelong environmentalist, skincare obsessive, and the kind of person who, at six years old, was already worried about the Amazon rainforest. That early spark never faded, and neither did my curiosity about how things work — especially skin, which became a pain point for me as a teenager.

Having acne put me on a mission to understand skin from the inside out. Climate change and our planet's massive waste problem pushed me to rethink the beauty industry from the ground up. The result is Activist Skincare — where skin science meets sustainability, and beauty is way more than skin deep.

Running Activist lets me live my values every day. My deepest thanks for your support.