Corporate brands try awfully hard to mimic your values, pouring millions into influencing and paid certifications that used to mean something. [1]

In this environment, you have to look beyond labels like “clean” to find authentically ethical businesses with the conscience to do right on every level — without compromising results.

For those who question what they’re sold

While there are a lot of marketing claims being thrown around, very few brands actually deliver:

  • high-performing, effective formulas
  • circularity + sustainability
  • purity and safety from toxins
  • independence from corporate owners with murky priorities

Activist, an indie brand with a deep commitment to doing good on every front, goes far beyond other brands when it comes to ethics + effectiveness.

You may have never heard of us before, because we're small and we're not for everyone — we exist specifically for people who demand the best, and care about what their choices support.

Choose skincare that reflects your ethics—without compromising results.

Each of the brand types out there has its strengths — but also trade-offs.

Solid bars minimize waste but sacrifice performance because liquid delivers actives more effectively. Clinical skincare delivers results while dismissing toxicity and sustainability concerns. Natural options in glass seem eco-friendly at first, but have a huge carbon footprint and rarely offer true circularity. And many formerly family-owned brands end up sold to big conglomerates, destroying transparency and accountability.

If all of this matters to you, there's one clear match for your values: Activist Skincare.

A skincare system that’s as thoughtful as you are.

Dreamed up by a skincare snob and sensory seeker (Activist's founder, Allison), we couldn't possibly make anything less than clean, super-effective formulas packed with potent active ingredients and organic botanicals that naturally delight your senses of sight, smell and touch.

And created by an environmentalist and animal lover (also Allison), the only acceptable way to bottle this vegan + cruelty-free goodness is with a circular system that makes refilling easy while reducing CO2 emissions and plastic waste.

Ready to pamper your face and upgrade your routine? Take our Skin Quiz to get product matched.

EXPLORE THE PRODUCTS

Simple. Sensory. Sustainable.

  •

    Cleansers

    Decadent textures that make you look forward to washing your face, and barrier-respecting formulas that don't strip your skin.

    CLEANSE + TONE 

  • Serums & Oils

    Silky-smooth, lightweight and active-rich treatments to keep your skin bright, boost moisture and reduce imperfections.

    TREAT + MOISTURIZE 

  • Sunscreen

    SPF 30 made with non-nano zinc oxide and organic ingredients in eco-friendly packaging. In four shades from light to deep.

    TINTED MINERAL SPF 

Refills, not landfills.

We used to believe that glass is sustainable because it's recyclable, but the truth is that less than 1/3 of glass gets recycled [2], and being so heavy, it has an enormous carbon footprint. Plus, the sprayers, lids, pumps and droppers are near-impossible to recycle.

Refills allow us to stop treating glass containers and those plastic parts as single-use. Instead, we can reuse them indefinitely.

Dig in to see all the data on why refilling is way more eco-friendly than recycling.

They’ve got investors. We’ve got integrity.

Activist is independently owned, woman-led, and driven by purpose.

We support environmental activism, never test on animals, and refuse outside funding that could compromise our values. No greenwashing—just genuine commitment.

Rather than pay mainstream labels like B Corp thousands per year for licensing, we donate 1% or more of our revenue to environmental organizations and choose certifications that allow us as a small brand to prove how we walk the walk without prohibitive fees. We're certified by:

MORE ABOUT ACTIVIST

SPECIAL OFFER FROM ACTIVIST

Order a Trial Kit,
get a free $25 gift card

Experience visibly brighter, hydrated, calmer and plumper skin over the next three weeks.

Includes 7 minis and a simple guide to match products to your skin type for a complete AM/PM regimen in just a few steps.

For a limited time, order a Trial Kit and receive a free $25 gift card — our gift to you.

$50 + FREE U.S. SHIPPING

  • Sea to Skin Cleansing Gel

    Melts away makeup and leaves skin soft, dewy, and refreshed

    From $37.00
    From $37.00
    Sea to Skin Cleansing Gel

  • Healing Water Toning Mist

    Refreshes and hydrates all skin types

    From $28.00
    From $28.00
    Healing Water Toning Mist

  • Calming Force Clear Skin Serum

    Hydrates while reducing irritation, breakouts, redness and sensitivity

    From $57.00
    From $57.00
    Anti-acne serum for blemish prone skin, pimples, clogged pores, redness and inflammation in low waste / zero waste refillable bottles from Activist Skincare

  • Precious Oils Active Infusion

    Moisturizes for soft, glowy skin + UV/pollution antioxidant defense

    From $57.00
    From $57.00
    Precious Oils Active Infusion

  • Botanical Cleansing Oil

    Refreshing liquid cleanser for all skin types

    From $37.00
    From $37.00
    Botanical Cleansing Oil

  • Active Hydration Vitamin C+ Antioxidant Serum

    Hydrates while brightening, plumping, firming and evening tone

    From $57.00
    From $57.00
    Active Hydration Vitamin C+ Antioxidant Serum

  • Deep Moisture Cleansing Balm

    Restores rich moisture as it gently cleanses

    From $37.00
    From $37.00
    Deep Moisture Cleansing Balm

  • Trial Kit + Free $25 Gift Card

    Try everything + get $25 toward your next order

    $50.00
    $50.00
    Trial Kit + Free $25 Gift Card
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Real customers, real reviews.

  • ★★★★★

    "I love all my Activist skincare products! I feel good knowing the ingredients aren't fake. They brighten my face and when I put makeup on top, it's not thick and cakey, but smooth and natural."

    — Kelsey F.

  • ★★★★★

    "Thank you for developing these products. My sensitive skin has always been a struggle. I use Activist Botanical Cleansing Oil, Active Hydration Vitamin C+ Antioxidant Serum, Calming Force Clear Skin Serum, and Precious Oils Active Infusion. I highly recommend."

    — Matisse G.

  • ★★★★★

    "I buy and use almost every product Activist Skincare provides. That said, I've used this Calming Force Serum for over a year now and my skin has only gotten better. Any irritation or blemishes are gone within hours to a day. If you haven't tried their products, you're missing out!"

    — Kaitlin Q.