EMILY CASSEL COPELAND
Ethical Beauty Upgrades for 2026
This year I'm replacing wasteful corporate products with brands that really align with my values.
Activist Skincare is a small, woman-owned business that's refillable and truly circular, with clinically proven ingredients that really work.
— Emily
My favorite products
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Sea to Skin Cleansing Gel
SHOP CLEANSERS · $42This cleanser starts as a rich, gooey gel and turns into a soft, milky wash. It’s fun to use and incredibly effective.
- Removes makeup + sunscreen
- Doesn't strip skin's natural oils
- Leaves skin feeling dewy + fresh
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Active Hydration Vitamin C+ Antioxidant Serum
SHOP SERUMS · $64My skin soaks it up like a big glass of water. This one step delivers instant, lasting hydration I can feel.
- Brightens + lightens dark spots
- Firms and plumps skin
- Helps skin recover from UV damage to prevent fine lines and wrinkles
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Healing Water Toning Mist
SHOP TONING MIST · $32A few spritzes, and my skin feels calm, hydrated, and visibly brighter. It’s like a reset button in a bottle.
- Hydrates to restore lost moisture
- Helps serums absorb better
- Smells fresh and light
Order a Trial Kit,
get a free $25 gift card
Experience visibly brighter, hydrated, calmer and plumper skin.
This kit delivers three weeks of the textures, scents and results that define Activist’s formulas.
- Includes 7 items — 3 cleansers, 1 toning mist, 2 serums and 1 face oil
- Free $25 gift card
Skincare that's simple, smart & satisfying
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Trial Kit + Free $25 Gift Card
The Activist Skincare discovery set
Regular price $50.00Regular priceUnit price per
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Botanical Cleansing Oil
Aromatic liquid cleanser + makeup remover · For oily to normal skin
Regular price From $37.00Regular priceUnit price per
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Sea to Skin Cleansing Gel
Refreshing jelly cleanser + makeup remover · For all skin types
Regular price From $37.00Regular priceUnit price per
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Deep Moisture Cleansing Balm
Moisturizing balm cleanser + makeup remover · For dry skin
Regular price From $37.00Regular priceUnit price per
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Healing Water Toning Mist
Hydrates skin + enhances the absorption of serums · For all skin types
Regular price From $28.00Regular priceUnit price per
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Active Hydration Vitamin C + Peptides Serum
Brightens skin tone + improves firmness and elasticity · For radiant, younger-looking skin
Regular price From $57.00Regular priceUnit price per
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Calming Force Clear Skin Serum
Reduces redness, irritation, sensitivity and breakouts · For calmer, more comfortable skin
Regular price From $57.00Regular priceUnit price per
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Precious Oils Active Infusion
Moisturizes, nourishes + provides antioxidant protection · For soft, supple, glowing skin
Regular price From $57.00Regular priceUnit price per
Active ingredients change your skin.
Activism changes our world.
We stand for both.
It's time for something more effective — and more righteous — to replace conventional corporate skincare.
Say NO filler-filled, wasteful and honestly uninspiring skincare that's all marketing and little substance and HECK YES! to premium active ingredients, beautiful botanicals and fun formulas made fresh in small batches by a woman-owned small business.
Ethical self-care... the way it should be.
Find the right products with our skin quiz
Our product-matching quiz helps identify the products that are just right for your skin. It only takes a minute.
Refill that reduce waste + fight climate change
Our at-home refills come in minimalist pouches that reduce carbon dioxide (CO2) emissions and plastic waste.